About Us
Welcome to Pure Roots, where natural hair care meets luxury. Founded by Kadiatou Kaba and Daniel Babatunde, Pure Roots is a Black-owned business dedicated to creating high-quality, natural products that celebrate and nurture Afro hair textures.
Our name reflects our philosophy:
- Pure, because we believe in using natural, clean ingredients that prioritize the health and integrity of your hair.
- Roots, because we honor the beauty of heritage and the cultural significance of natural hair.
At Pure Roots, we are committed to providing more than just hair care. Our tagline, “Luxury in Every Curl,” reflects our mission to transform your hair care routine into a luxurious experience. We understand that Afro hair deserves special attention, and every product in our line—from leave-in conditioners to nourishing oils—is crafted to support healthy, beautiful curls and coils.
As a Black-owned brand, we are passionate about empowering our community and redefining the standards of natural hair care. Thank you for trusting Pure Roots to be part of your journey. Together, we can celebrate the beauty and versatility of natural hair.
Sincerely,
Kadiatou & Daniel